Tips for writing the best content
- Is the theme or value proposition stated first? Is it specific and quantified?
- Do you name the customer before your company?
- Did you state benefits before features?
- Is your solution linked to the customer's hot buttons?
- Did you preview the content for the reader?
- Is content organized as instructed?
- Do you clearly identify how your solution benefits the customer?
- Are your discriminators obvious?
- Did you substantiate your approach and claims?
- Did you use clear visuals with action captions?
- Did you use telegraphic and informative headings on proper level?
- Is information organized logically?