Project profiles are an essential element of proposals, as they are heavily weighted by selection committees. It is crucial to choose projects relevant to the scope and complexity, have excellent owner references, were completed on or ahead of schedule, and within budget. These projects prove our qualifications and ability to perform the project at hand.
At a minimum, a project profile should include the following information:
Project Photo & Description
Total Contract Value
Start & Completion Dates
Our role on the project
Key project similarities/ relevant criteria
owner contact information
In addition to these standard requirements, project profiles offer an opportunity to feature visually interesting and client-centric content that can make our team stand out. Here are a few examples and strategies to improve featured projects:
Winning Strategies for Project Profiles and Descriptions
When it comes to writing project descriptions, it's important to tailor them to the audience and be concise. Here are a few tips that can help:
Customize the template to the RFP requirements and stick to a consistent format. Focus on key project takeaways and emphasize how Garney addresses all required RFP information. Avoid unnecessary details and write specifically around the relevance to our project. Use icons, bold text, colored text boxes, or creative graphics to highlight the most important information that speaks to client hot buttons. End strongly by detailing and emphasizing the value-add features of the project.
